According to the statistics of the football economic media Calcio e Finanza, the club with the largest annual sponsorship fees for jersey brands is Real Madrid, while Barcelona and Manchester United tie for second place.
Juventus recently announced that it had signed a new jersey brand sponsorship contract with Adidas to 2037, during which time the club will receive a fixed total of 408 million euros sponsorship income.
On average, from the 2027/28 season, Juventus can receive about 40.8 million euros of jersey brand sponsorship revenue from Adidas every year. Although it is less than the current 46.1 million euros, it can still rank Juventus in the 10th place in the world.
The top ten football clubs in jersey brands with annual sponsorship fees (excluding floating bonuses):
Real Madrid (Adidas) 120 million Euro
Barcelona (Nike) 105 million Euro
Manchester United (Adidas) 105 million Euro
Arsenal (Adidas) 85 million Euro
Paris Saint-Germain (Nike) 80 million Euro
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Manchester City (Puma) 75 million Euros
Liverpool (Adidas) 70 million Euros (the new contract will take effect from August 1, 2025)
Chelsea (Nike) 70 million Euros
Bayern (Adidas) 60 million Euros
Juventus (Adidas) 46.1 million Euros (40.8 million Euros started the 2027/28 season)